Trademarks must be maintained and monitored to keep their legal rights and protections. One common way this is done is through trademark portfolio management, which includes a trademark audit, title updates, and other services. This maintenance on your trademark is important to ensure your trademark is functioning how you wish it to, that it’s accurately portraying your goods and/or services, and that you don’t have any unnecessary trademarks in your portfolio. Our experienced lawyers can help you manage your portfolio to ensure it encompasses only the trademarks you need, audit the messaging and slogans of your trademarks, and see if there are any trademark rights you could sell at a profit.