Once you find a trademark that you want to apply for, it’s important to know what your likelihood of approval is for contingency plans and to save you time. There are numerous reasons why a trademark can be rejected, so it’s important to know if yours might be subject to one. A common reason for rejection is the likelihood of confusion between marks. Reasons for confusion can be based on a similarity in appearance, sound, or meaning that is substantial enough to cause confusion. Other grounds for rejection can be that the trademark is merely descriptive, deceptively misdescriptive, ornamentation, and more. Our attorneys thoroughly know these grounds for rejection and can help you gain a realistic idea of whether or not your trademark will be approved and offer suggestions to increase your likelihood of approval.